FindSEO Articles
Practical articles for business owners and marketers. We answer the question first, show our sources, and skip the hype.
FeaturedGood SEO goals name a business outcome, a number and a deadline. Here's how to pick KPIs that track progress without chasing vanity rankings.
FindSEO8 min read
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Google publishes a list of the ranking systems behind its results. Here's what each one does, which ones are retired, and which ones your site can influence.
FindSEO8 min read
If you visit customers rather than have them visit you, here's how Google says to set up your Business Profile, hide your address and set service areas.
FindSEO6 min read
Search Console shows the real searches your site already appears for. Here's how to filter, sort and compare them to find your next keywords.
FindSEO7 min read
Moving domains, platforms or URLs? Map every old URL, use permanent redirects, test before launch and watch Search Console so your rankings survive the move.
FindSEO8 min read
Before you hire an SEO agency, test its proof: spot fake reviews, check case studies, see live data, call a past client and learn what badges really mean.
FindSEO7 min read
Google rewrites titles and snippets when your tags don't describe the page well. Here's why it happens, what Google uses instead and how to fix it.
FindSEO7 min read
Do location pages help local SEO? When city and suburb pages work, what Google treats as doorway spam, and what every location page needs.
FindSEO7 min read
Country domains, subdomains or subfolders for international SEO? What Google says about each option, the signals it uses, hreflang, and how to choose.
FindSEO8 min read
What Google's Search Quality Rater Guidelines are, whether raters affect rankings, how E-E-A-T and YMYL work, and what businesses should take from them.
FindSEO6 min read
Step-by-step guides on costs, briefs and proposals, plus plain-English definitions in the SEO glossary.
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