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FeaturedGoogle Core Updates Explained: What They Are and What to Do After One
Core updates reshuffle rankings a few times a year. Here's what Google says they are, how to tell if one affected you, and what to do (and avoid) afterwards.
FindSEO7 min read
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Hiring an agencyWhat Should a Monthly SEO Report Include? A Checklist for Clients
A useful SEO report links the work done to enquiries and sales. Here's what belongs in a monthly report, how to read the numbers, and the red flags to spot.
FindSEO7 min read
SEO strategyHow Long Does SEO Take? The Honest Answer (and What Changes It)
Google says some changes show in hours and others take months. Here's why the range is so wide, what moves you to either end, and how to judge progress early.
FindSEO3 min read
Technical SEODo You Need an XML Sitemap? What Google Actually Says
Small, well-linked sites may not need one. Here's when a sitemap helps, which tags Google ignores, the size limits, and how to submit it properly.
FindSEO2 min read
Local SEOHow Google Ranks Local Results: Relevance, Distance and Prominence
Google names three factors behind local rankings. Here's what each one means, which you can influence, and what to do in your Business Profile this week.
FindSEO2 min read
ContentIs Your Content "Helpful"? Google's Self-Assessment, Translated
Google publishes the questions it suggests you ask about your own pages. Here's what they mean in practice, plus the word-count myth they put to rest.
FindSEO2 min read
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