Free for listed agencies
SEO Proposal Template and Generator
Turn a short form into a client-ready SEO proposal with your logo and colour: scope, pricing, timeline, KPIs and terms, ready to send.
Free for listed agencies: sign in or claim your listing.
Not listed yet? Add your agency free.
What it does
Writing each proposal from scratch takes hours, and clients find it hard to compare proposals that are laid out differently. This generator gives you a clear structure: what you found, what you'll aim for, exactly what's included and what it costs, when it happens and how you'll measure it.
Enter each service on one line with its price, and the scope table and totals are built for you. The terms section sets the minimum term, notice period and payment terms, and states plainly that rankings can't be guaranteed. Pair it with the SEO contract template once the client says yes.
What's included
- Your logo and brand colour
- Situation, goals and scope with fees
- Monthly and one-off totals
- Timeline, KPIs and reporting
- Terms and next steps
- Print, PDF or Word download
Free with your FindSEO listing
Listing your agency is free. Once you've claimed it, the proposal generator, contract template, white-label audit and brief inbox are in your dashboard.
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All 15 free tools · Plan and hire
Frequently asked questions
What should an SEO proposal include?
Where the client is now, the goals, the scope of work with fees, a timeline, how success will be measured, how you'll report, the terms (minimum term, notice and payment) and the next steps. This template covers each of those.
Is the proposal generator free?
Yes, for agencies listed on FindSEO. Listing is free: claim your agency's listing (or add it), sign in, and the generator is in your dashboard.
Can I add my own branding?
Yes. Add your logo and brand colour and the proposal uses them. FindSEO isn't named anywhere in the document.
What formats can I export?
Print it or save it as a PDF from your browser, or download a file that opens in Microsoft Word or Google Docs for further editing.
Does FindSEO store my proposals?
No. The proposal is built in your browser. Your entries are saved in that browser so you can come back to them, and FindSEO doesn't receive them.
Should a proposal promise rankings?
No. Search engines decide rankings, so no one can guarantee them. The template commits to the work, the reporting and honest advice instead, and Google itself warns against SEOs who guarantee rankings.