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Free for listed agencies

SEO Contract Template

A plain-English SEO services agreement you can fill in, print or download for Word. Not legal advice: have a lawyer check it for your jurisdiction.

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Preview of a generated SEO services agreement with a not legal advice notice
Preview with sample details

What it does

Not legal advice. This is a general starting template from FindSEO's free agency tools. Laws differ by country and state: have a qualified lawyer review it for your business and jurisdiction before you use it.

Most disputes between agencies and clients come from things nobody wrote down: what was included, how long the commitment was, what happens when an invoice is late, and what “results” meant. This template puts those in plain English, in ten short sections, with your details filled in from a form.

It's designed to sit alongside a proposal. Use the SEO proposal generator for the scope and pricing, then this agreement for the terms.

What's included

  • Services, term and notice
  • Fees, setup fee and payment terms
  • What the client provides
  • No guaranteed rankings
  • Ownership, confidentiality and data
  • Liability and governing law
  • Signature block

Free with your FindSEO listing

Listing your agency is free. Once you've claimed it, the proposal generator, contract template, white-label audit and brief inbox are in your dashboard.

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Frequently asked questions

Is this SEO contract template legal advice?

No. It's a general starting template. Laws differ by country and state, so have a qualified lawyer review it for your business and jurisdiction before you use it.

What should an SEO contract cover?

The services and anything excluded, the start date and minimum term, how either side can end it, fees and payment terms, what the client must provide, that rankings aren't guaranteed, who owns the work, confidentiality, data protection, liability and the governing law.

Why include a no-guarantee clause?

Search engines decide rankings and change how they work without notice, so no agency can promise a position. Saying so in writing sets honest expectations and protects both sides.

Is it free?

Yes, for agencies listed on FindSEO. Claim or add your listing for free, sign in, and the template is in your dashboard.

Can I edit it?

Yes. Fill in the form for the details, then download it for Word to change any clause. Your entries are saved in your browser only; FindSEO doesn't store them.