SEO services
Find agencies by what they actually specialise in. SEO services only: we don’t list paid-ads specialisms.
New to SEO? See what each service means.
Local SEO
Google Business Profile, local pack rankings and location pages.
1,156 agencies worldwide
Technical SEO
Site speed, crawlability, Core Web Vitals and migrations done properly.
1,025 agencies worldwide
Ecommerce SEO
Category, product and faceted navigation for Shopify, Woo and Magento.
456 agencies worldwide
Content & On-page SEO
Topic research, briefs, on-page optimisation and content that ranks.
1,124 agencies worldwide
Link Building
Digital PR and editorial links from sites your customers actually read.
1,134 agencies worldwide
SEO Audits
A fixed-scope, prioritised audit you can hand straight to your devs.
947 agencies worldwide
Enterprise SEO
SEO programs for large sites, complex stacks and multiple teams.
155 agencies worldwide
International SEO
Hreflang, multi-region architecture and localised content.
259 agencies worldwide
Shopify SEO
Theme, collection and app-stack SEO for Shopify and Shopify Plus stores.
141 agencies worldwide
WordPress SEO
Technical and on-page SEO for WordPress and WooCommerce sites.
165 agencies worldwide
AI SEO
Visibility in AI Overviews, ChatGPT, Perplexity and other AI search answers.
528 agencies worldwide
What each service means
SEO (search engine optimisation) is the work of helping your website show up when people search on Google and other search tools. Agencies split it into the specialisms below, explained in plain English so you can work out which one you need. Many agencies offer several, and if you’re not sure where to start, an SEO audit is a sensible first step. Be wary of anyone who guarantees a #1 ranking: no agency controls Google.
Local SEO
Local SEO helps your business show up when people nearby search for what you do, like “plumber near me” or “dentist in Brisbane”, including the map results near the top of Google. The agency sets up and tidies your Google Business Profile (the free listing that shows your hours, reviews and location on Google Maps), makes sure your business details match everywhere they appear online, and builds pages for the suburbs or towns you serve. It suits any business with a shopfront or a service area, such as tradies, clinics, cafés and law firms.
Technical SEO
Technical SEO is the behind-the-scenes health of your website: how fast it loads, how well it works on phones, and whether Google can find and read every page. The agency hunts down problems like broken links, slow pages and pages accidentally hidden from Google, then fixes them or tells your web developer exactly what to change. You need it when your site is large, slow or recently rebuilt, or when you’re moving to a new website or domain (a “migration”) and don’t want to lose the traffic you already have.
Ecommerce SEO
Ecommerce SEO helps an online store’s category and product pages show up when shoppers search for the things you sell. The agency improves the wording and layout of those pages, cleans up the near-identical pages that filters (like size or colour) can create, and makes sure Google can see details such as price, stock and reviews. It’s for online shops on any platform that want more sales from Google search without paying for every click.
Content & On-page SEO
Content and on-page SEO is about the words on your website and how each page is put together. The agency researches what your customers actually type into Google, plans pages and articles that answer those searches, and improves page titles, headings and copy so each page clearly matches what people are looking for. It suits businesses whose website is light on useful information, or who want to be found for more of the questions their customers ask.
Link Building
Link building means earning links to your website from other reputable websites, such as news sites, industry publications and local organisations; Google treats good links a bit like recommendations. The agency earns them through digital PR (pitching stories, expert comment or research to journalists) and outreach to relevant sites, rather than buying links in bulk, which can do more harm than good. It’s for businesses in competitive markets where a good website and content alone aren’t enough to stand out.
SEO Audits
An SEO audit is a one-off health check of your website that shows what’s holding it back in Google and what to fix first. The agency reviews your site’s technical set-up, content, links and competitors, then hands you a prioritised list of fixes that you, your team or your web developer can work through. It’s a sensible first step if you’re not sure where to start, are about to rebuild your site, or want a second opinion before signing an ongoing contract.
Enterprise SEO
Enterprise SEO is SEO for large organisations with big websites, often thousands of pages, several teams and a long approval process. On top of the usual SEO work, the agency handles planning, reporting and staff training, and works with your developers, marketing and legal teams so changes actually get made. It suits large companies, government bodies, universities and big online retailers.
International SEO
International SEO helps the right version of your website show up in each country or language you sell to, so New Zealand shoppers see your NZ prices and German speakers see your German pages. The agency sets up how your site is organised by region, adds behind-the-scenes code (called hreflang) that tells Google which page is meant for which country or language, and makes sure content is properly localised, not just translated. You need it if you already sell overseas or are planning to expand into new countries.
Shopify SEO
Shopify SEO is SEO from specialists who know Shopify, the online store platform used by many small and mid-sized retailers, and its quirks. The agency tidies up your theme (the store’s design template), collection and product pages, fixes Shopify-specific issues such as the same product appearing at several web addresses, and checks that the apps you’ve installed aren’t slowing your store down. It’s for any business that runs its online store on Shopify or Shopify Plus.
WordPress SEO
WordPress SEO is SEO from specialists who know WordPress, the system behind a large share of websites, and WooCommerce, its online store add-on. The agency sets up SEO plugins (add-on tools) properly, speeds up slow themes and plugins, sorts out how your pages are organised, and improves your content inside WordPress itself. It suits businesses whose website runs on WordPress and who want someone who can make the changes directly.
AI SEO
AI SEO (sometimes called GEO, short for generative engine optimisation) helps your business get mentioned in answers from AI tools like ChatGPT, Perplexity and Google’s AI Overviews, not just in the usual list of search results. The agency makes your website easy for these tools to read and quote, builds clear and consistent information about your business across the web, and tracks where you appear in AI answers. It’s a newer service, best suited to businesses that already have the SEO basics in place and want to be found as more people ask AI for recommendations.