Free SEO tool
Meta Tag Generator and SERP Preview
See how your page could look in Google, catch titles and descriptions that will be cut off, and copy ready-made meta tags. Free, in your browser.
Desktop preview
Emergency Plumber in Melbourne | 24/7 Callouts | Acme …
Blocked drain or burst pipe? Acme Plumbing has licensed plumbers on call 24/7 across Melbourne, with upfront pricing and a 12-month …
Mobile preview
Emergency Plumber in Melbourne | 24/7 Callouts | Acme …
Blocked drain or burst pipe? Acme Plumbing has licensed plumbers on call 24/7 across Melbourne, with upfront pricing and a 12-month workmanship guarantee.
- Title is about 605px wide, so Google will likely cut it off (around 600px fits). Move the key words to the front.
- Description is about 1016px wide and may be cut off on desktop (around 920px fits).
- Google may rewrite titles and descriptions to match the search. A clear, accurate one is kept more often.
Your meta tags
<title>Emergency Plumber in Melbourne | 24/7 Callouts | Acme Plumbing</title> <meta name="description" content="Blocked drain or burst pipe? Acme Plumbing has licensed plumbers on call 24/7 across Melbourne, with upfront pricing and a 12-month workmanship guarantee."> <link rel="canonical" href="https://www.example.com/emergency-plumber/melbourne/"> <meta property="og:type" content="website"> <meta property="og:title" content="Emergency Plumber in Melbourne | 24/7 Callouts | Acme Plumbing"> <meta property="og:description" content="Blocked drain or burst pipe? Acme Plumbing has licensed plumbers on call 24/7 across Melbourne, with upfront pricing and a 12-month workmanship guarantee."> <meta property="og:url" content="https://www.example.com/emergency-plumber/melbourne/"> <meta property="og:site_name" content="Acme Plumbing"> <meta name="twitter:card" content="summary">
Writing titles and descriptions that get clicks
Your title tag is usually the headline people see in search results, and the meta description is often the text underneath. Lead with what the page offers and where, keep each one unique, and write for the person searching rather than for keywords.
Check a live page's tags and other basics with the Free SEO Audit.
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Frequently asked questions
How long should a title tag be?
Google cuts titles by pixel width, not characters. On desktop, roughly 600 pixels fits, which is often 50–60 characters. Put the most important words first so they survive if the title is shortened.
How long should a meta description be?
Around 920 pixels fits on desktop (often about 150–160 characters) and a little more on mobile. Google also shows shorter or longer snippets depending on the search.
Why does Google show a different title or description?
Google may rewrite them to better match the search, especially if the original is vague, stuffed with keywords or doesn't match the page. An accurate, specific title and description are kept more often.
Do meta descriptions affect rankings?
Not directly. They affect whether people click. A clear description that matches what people searched for can lift the click-through rate.
What are Open Graph tags?
Tags that control the title, description and image shown when a link is shared on social media and in chat apps. Without them, platforms guess, and often pick the wrong image.