Foundation5 lessons · about 50 min
SEO Fundamentals
How search engines find, store and rank pages, what the results page is made of, the rules you must follow, and how to set goals for SEO.
Last reviewed · For: Business owners, marketers and new SEO practitioners.
Lessons
- 1How search engines work: crawl, index, rankThe three stages every page goes through before it can appear in search, and what can stop it at each stage.10 min
- 2The search results page and its featuresWhat appears on a modern results page, which parts are paid, and how structured data and content type unlock different features.9 min
- 3The rules: Search Essentials and spam policiesThe technical requirements, spam policies and best practices search engines publish, and why shortcuts cost more than they save.10 min
- 4Setting SEO goals and KPIsHow to link SEO to business outcomes, which metrics to track, and which vanity metrics to treat with care.9 min
- 5How an SEO project runsThe typical phases of SEO work, how long each takes, and the common myths that derail projects.10 min
What you'll learn
- How crawling, indexing and ranking work
- Search result features
- Google Search Essentials and spam policies
- Setting SEO goals and KPIs
- How an SEO project runs