Google Ads for Clinics in Hyderabad: 117+ High-Intent Leads at ₹12.77 CPC
Healthcare · Heal Up Clinic · Manikonda, Hyderabad, Telangana, India
Impressions
Not recorded to 36,400+
Reported campaign period
Clicks
Not recorded to 2,260+
Reported campaign period
Average CPC
Not recorded to ₹12.77
Reported campaign period
Total ad spend
Not recorded to ₹28,900
Reported campaign period
Calls
85 (Dec 2025) to 131 (Feb 2026)
Dec 2025–Feb 2026
Direction clicks
164 (Dec 2025) to 320 (Feb 2026)
Dec 2025–Feb 2026
The challenge
Heal Up Clinic in Manikonda, Hyderabad, faced low visibility in Google Search, strong competition from established hospitals, and limited patient enquiries through digital channels. The clinic also needed a more efficient advertising strategy to attract local patients and increase phone enquiries and potential walk-ins while controlling Google Ads costs.
The work
BeTopSEO implemented a targeted Google Ads Search campaign focused on high-intent, location-specific searches such as “clinic near me,” “doctor in Manikonda,” and “best clinic in Hyderabad.” Our strategy included: - Targeting relevant healthcare searches in Hyderabad and nearby areas. - Creating search ads with clear calls to action. - Using call, location, and sitelink ad assets. - Refining negative keywords to reduce irrelevant clicks and wasted spend. - Optimising landing pages to encourage patient enquiries. - Setting up call tracking and monitoring calls, website clicks, and Google Maps direction clicks. - Continuously adjusting bids and testing campaign performance to improve efficiency. The campaign focused on connecting the clinic with people actively searching for local healthcare services.
Over the reported campaign period, the Google Ads campaign generated 36,400+ impressions and 2,260+ clicks, with an average cost per click of ₹12.77 and total reported ad spend of ₹28,900. The case study also records monthly call activity ranging from 78 to 131 calls and Google Maps direction clicks ranging from 130 to 320 during December 2025–April 2026. These results demonstrate local search visibility and measurable patient engagement for the clinic. Campaign performance: 2,260+ clicks | 36,400+ impressions | ₹12.77 average CPC | ₹28,900 reported ad spend.
