Foundation5 lessons · about 45 min
On-Page SEO
Make each page clear to searchers and search engines: titles, descriptions, headings, helpful content, links, URLs, images and structured data.
Last reviewed · For: Content writers, marketers, web developers and site owners.
Lessons
- 1Title links and meta descriptionsWrite titles and descriptions that describe the page accurately and earn the click, and understand when search engines rewrite them.9 min
- 2Headings and content structureUse headings and layout to make content easy to scan for people and easy to understand for search engines.8 min
- 3Helpful content and E-E-A-TWhat search engines mean by helpful, people-first content, and how experience, expertise, authoritativeness and trust show up on a page.10 min
- 4Internal links, URLs and imagesLink pages together so people and crawlers can find them, keep URLs readable, and make images work for search.10 min
- 5Structured data basicsWhat structured data is, which formats to use, how it can unlock rich results, and the rules to follow.9 min
What you'll learn
- Title links and meta descriptions
- Headings and content structure
- Helpful content and E-E-A-T
- Internal links, URLs and images
- Structured data basics