Foundation5 lessons · about 45 min
Keyword Research
Find out what your customers actually search for, judge which terms are worth targeting, and map them to the right pages.
Last reviewed · For: Marketers, content writers, business owners and junior SEOs.
Lessons
- 1Search intent: what the searcher wantsWhy intent matters more than the exact words, the four common intent types, and how to read intent from the results page.9 min
- 2Finding keyword ideasWhere good keyword ideas come from: customers, your own data, search features and keyword tools.10 min
- 3Judging keyword metrics criticallyWhat search volume, difficulty and cost-per-click estimates really mean, and how to prioritise with them.9 min
- 4Clustering and mapping keywords to pagesGroup keywords that share intent, assign each group to one page, and avoid pages competing with each other.10 min
- 5Competitor and gap researchIdentify your real search competitors, find the topics they win that you don't, and decide what to do about it.9 min
What you'll learn
- Search intent
- Keyword idea generation
- Interpreting keyword metrics
- Keyword clustering and mapping
- Competitor gap analysis