Foundation5 lessons · about 45 min
SEO for Business Owners: Hiring and Working with an Agency
Understand what SEO can deliver, what it costs, how to brief and compare agencies, and how to run a good working relationship.
Last reviewed · For: Business owners, founders and marketing managers buying SEO services.
Lessons
- 1What SEO can and can't do for your businessSet realistic expectations before you spend: where SEO works well, where it doesn't, and how long it takes.9 min
- 2SEO budgets and pricing modelsThe common ways agencies charge, what drives price, and how to compare quotes fairly.10 min
- 3Writing a brief agencies can quote onWhat to include in an SEO brief so agencies can give accurate, comparable proposals.8 min
- 4Evaluating proposals and spotting red flagsHow to compare agencies on evidence, the questions to ask, and the warning signs of risky or low-value SEO.10 min
- 5Working with your agency: contracts and reportingSet up the relationship well: contracts, onboarding, communication, reporting and when to change course.9 min
What you'll learn
- Realistic SEO expectations
- SEO pricing models and budgets
- Writing an SEO brief
- Evaluating proposals and red flags
- Managing an agency relationship