In more detail
While Domain Authority estimates the strength of a whole website, Page Authority looks at a single URL. Moz describes its Page Authority as a comparative, logarithmic score, best used to compare pages with each other. Ahrefs offers a similar page-level measure called URL Rating. findseo's own Page Authority Checker gives an estimate based on how popular and well linked the domain is, how deep the page sits, and on-page signals such as indexability and internal links, and explains what drives the score.
Page-level strength matters because Google ranks pages, not whole websites. A strong site can have weak pages that rank poorly, and a modest site can have one page that attracts many links and ranks very well.
What raises a page's strength:
- Earning backlinks from relevant, respected pages
- Strong internal links, especially from the home page and popular pages
- Consolidating duplicate or competing pages so links aren't split
- Keeping valuable URLs stable, and redirecting them properly when they change
None of these scores reflect Google's internal data. Google's hiring guidance notes that third-party tools "don't have access to Google's internal ranking data" (source).
Why it matters when hiring an agency
Page-level scores help an agency decide where to focus: which pages need more links, which strong pages can pass value through internal links, and how your key pages compare with competitors that outrank them.
Use them for comparison, not as the goal. Ask an agency to connect any authority work to rankings and enquiries for specific pages. Run your important pages through our Page Authority Checker before an engagement starts, so you have a baseline to compare against later.